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Big Interview

Entrepreneurship & Leadership

About this publication

Zhazhda.biz publishes a long interview with Dmitry Kotov about his path as an entrepreneur, his view of business, and how he builds technology companies. It covers his move from enterprise software to AI ventures and what he learned along the way.

Dmitry Kotov's role

Dmitry Kotov tells his own story in a long-form interview, including how he makes decisions, manages risk, and sees the future of AI-driven businesses.

Background

Zhazhda covers entrepreneurship for a Russian-speaking business audience, in a long interview format that reaches the parts of a company's story that a launch announcement structurally cannot.

The recurring question in that format is what a founder would do differently, and the answer that generalises is about sequencing. Building the product before establishing that someone will pay for it is the standard failure, and it is standard because building is the pleasant part. Every venture described on this site now starts from a customer who is already paying someone to solve the problem badly — which is a slower, less interesting way to begin, and the one that works.

Originally published on zhazhda.biz in Russian.

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