Directories hand people a list and leave them there. FindSupport takes a description of what is going on, matches it to specialists who fit, and sends the first message on the platform — so the step that people actually stall on is the one the product takes for them.
Founder — Dmitry Kotov. Status: Live · peer support in rollout.
Someone who needs help opens Google or a directory, gets a hundred faces and forty filters, and has no way to tell which of them is right. Then comes the part nobody talks about: writing to a stranger about the worst thing in your life. Most people close the tab there, and the market counts that as a successful search.
The supply side loses the same customer. A therapist with an empty slot is not short of listings — they are short of people who got far enough to write. Every player in the category is competing on the size of the list, which is the one thing that was never the bottleneck.
The product is the layer between a person and a specialist, not the catalogue. Every part of it exists to move someone from a description to a sent message.
The entry point is a few sentences in your own words — a separation, burnout, a child who stopped talking. The system asks what it still needs to know instead of making someone translate their life into checkboxes.
Emails and phone numbers are not published. The person writes inside the product and the platform delivers it — which is what makes the moment of contact both easier for them and measurable, and monetisable, for us.
A free, moderated conversation with someone who has lived through the same thing — divorce, burnout, relocation. It is stated plainly as not being therapy, and it catches the large group who would otherwise have done nothing at all.
City hubs and topic pages answer the questions people actually type — support for anxiety in a specific city — and each one opens onto the same describe-and-contact flow rather than a dead-end list.
The catalogue is free because a catalogue is not scarce. What is scarce is a person who has decided to reach out, and that is where the product charges.
Browsing and matching cost nothing; sending costs. Revenue lands exactly at the moment the platform created value, which keeps the incentive to make that moment easier rather than to inflate the listing count.
Specialists list and claim their profile at no cost and go through moderation before they appear. Growing the directory does not require a sales team, and quality is a review step rather than a promise.
Once inbound is people who have described their situation and chosen to write, paid placement and qualified leads become an obvious second revenue line — priced against booked conversations, not impressions.
The platform helps people find and contact support; it does not diagnose or treat. That boundary is what keeps it software rather than a regulated healthcare provider — a deliberate constraint on the product, and a structural one on the risk.
The directory already covers 2,748 licensed US therapist profiles across 147 cities, but the useful axis is not the map. People want someone who understands the specific thing — the immigration, the language, the culture they grew up in — and that is a matching problem the incumbents treat as a filter footnote.
It generalises the same way the content does. A topic, a city, and a language are parameters of one flow; adding a market means adding supply and copy, not building a second product.
For investors, partners, and operators who want the detail behind the summary — unit economics, architecture, and where the platform is going next.